Product strategy is very essential component from the overall marketing Strategies. It is directly influence the consumer’s perception with respect to product purchase decision, perception towards a particular company. We can say company only organizes due to its products and services. Good product is the only way, where company gets the market advantage over its competitors. Better product, better service creates the better image in the eyes of the customers.
Consumer perception with respect to product purchase decision
We have often heard from the different People that Bata Products is more reliable, durable then Servis. On the other hand we have also heard about Servis Company, lot of people also has the same perception about its products and services. How much these information are true, hence this study aim to analysis those factors which make them more strengthen and loyal to buy the particular products. The study main purpose is to analysis the consumer’s perception towards Bata Company product and consumer’s perception towards Servis company products and does some comparative analysis over both company product strategies. For the sake of above arguments hence this study is going to conduct.
This study was conducted under the boundary of Lahore, for taking 120 samples from the Lahore population. For the purpose of getting data from both companies’ consumers, a questionnaires tool has been used for data collection. The non-probability Sampling technique was used to construct the sample of 120 respondents. Following are some true facts and figures found during the research study. In our research majority of the respondents were above 20 to 30 years old. Most of the respondents were Graduate and master. Majority of the consumers currently satisfy with the Bata products due to its quality.
Bata product have been designed according to consumers desired. 66 % and above are strongly agree Bata Products are easily available in the market. Majority of the consumers out of my respondents were feeling more comfortable by using Bata Shoes. According to findings of most of my respondents that Bata is able to cover the target consumers through its product lines as compare to Servis shoes. Servis shoes only attract the consumers due to price instead of product quality as compare to Bata,
We have viewed our finding regarding to Servis company, 30 % consumers are agree to this statement that Servis provide all information regarding to project in advertisement, 10 % are agree to this statement, 10 % consumers showed as neutral internets. 20 % consumers are disagree as Servis Company is not providing much information about product in their advertisement, 30 % consumers are strongly disagree.
We have seen in both companies interpretation, majority of the my respondents says that Bata company is providing product information in advertisement, on the other hand the same ratio regarding to Servis company has less then Bata. Along with we have seen that on average 50 % consumers out of my respondents are disagree and strongly disagree to this statement, according to their views, Servis Company is providing project information in advertisement.
The study has been conducted over the Product strategy of Bata Shoes and Servis Shoes companies. The main theme behind of this study was to find out and measure the perception of the people regarding to Bata company products strategy and Servis Company. And you have seen this study is also showed you a comparison between two companies’ products and product image in consumers mind. Data were collected from the both companies consumers through gave them questionnaires to fill up, a non-probability sampling technique were used.
Data were processed and analysis on the excel sheet. During data collection we have also ensured data quality, irrelevant response were eliminated before further proceed. According to study finding, we have found 34 % consumers were using Bata products less then 1 year, and 30 % consumers were using 1 to 2 years as they are presently enjoying with the Bata products. On the other hand we have also seen that 30 % consumers of Servis Company were using its products less then one year and 30 % consumers 1 to 2 years. This result showed that presently consumers are purchasing Servis company products as the ratio indicates. Meanwhile 30 % consumers from Bata products were using product 1 to 2 years.
Consumer perception with respect to product purchase decision: A comparative study of brand A, brand B and brand C is available with complete data analysis. Project draft include the following:-
- Project Proposal (fresh)
- Questionnaires for data collection
- Data has processed on SPSS
- Complete project Report
- Presentation slides.
Product purchase decision Questionnaires
Q :Which company’s products are you using ?
- a) Bata
- b) Servis
- c) Other(if you chose this option please move to section III of the questionnaire)
Q: For how long you been using the products of the company you have mentioned in above Q
- a) Less than 1 year
- b) 1 to 2 years
- c) 2 to 3 years
- d) 3 to 4 years
- e) More then 4 years
Question 2: Do you think Bata product line covers all its target customers?
- a) Yes
- b) No
Question 2: Do you think Servis product line covers all target customers?
- a) yes
- b) no
Question : You prefer the brand you are using because of:
- a) price
- b) product quality
- c) availability
Q: The product information is available in the advertisements of the company?
- a) Strongly Agree
- b) Agree
- c) Neutral
- d) Disagree
- e) Strongly Disagree
Q: When ever a new product is lunched the company immediately advertises it for the customers?
- a) Strongly Agree
- b) Agree
- c) Neutral
- d) Disagree
- e) Strongly Disagree
Q: The shoes are very com Frequency Distribution Table for the feet:
- a) Strongly Agree
- b) Agree
- c) Neutral
- d) Disagree
- e) Strongly Disagree
Q: Shoes are designed after proper research on designs:
- a) Strongly Agree
- b) Agree
- c) Neutral
- d) Disagree
- e) Strongly Disagree
Q: Are the product of the company easily available in the market?
- a) Yes
- b) No
Q: Are you satisfied with the product quality of the brand you are using?
- a) Extremely Satisfied
- b) Satisfied
- c) Neutral
- d) Dissatisfied
- e) Extremely Dissatisfied
Q: Do you agree that the company always modifies its product designs according to customers desired?
- a) Strongly Agree
- b) Agree
- c) Neutral
- d) Disagree
- e) Extremely Disagree
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